A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Here’re just a few the reason why you need to protect your brand:
Trademark registration of your mark gives everyone constructive notice of the ownership. In my view, this is one of, if not the most compelling reason for registering your mark. With notice, a alternative party doing a look on an identical or similar mark as yours will see that you already own the mark, it is therefore put on notice that its use of the identical or similar mark to yours may lead to trademark infringement. The third party is used on notice to choose a new and different mark. With such notice, registering your mark prevents a conflict in earth.
Social media is an important resource for many businesses. Customers search for brand names on the various social media sites including Facebook, Twitter, and Pinterest. Each web 2 venue has policies in place to drive back improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social media optimisation for financial gain, for example, is not uncommon. Such improper practices can set off the venue suspending the wrongdoer’s social networks account. Observe venue’s policies for facts. However, I have discovered that when you complain to a social media site of wrongdoing and claim that another is your brand without permission, the social administrator responds with a request of proof of ownership within the subject designer. A trademark registration gives compelling proof brand usage.
Registering your mark shows a deal with your brand name and shows consumers that marriage commitment. The goodwill that can be developed through such commitment is invaluable to a working.
Cybersquatters register domain names that are indifferent or similar to other parties’ trademarks or known brands with the one purpose of selling them (to the rightful owner) as a high service charge. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner suit and collect damages from individuals who register a site name that is identical or similar for your own trademark.
Trademark registration can continue for as long as you continue using the mark in commerce. Undoubtedly are a some companies that have registered trademarks that are over a hundred years old.
Trademark registration may not necessarily for every business. However, there a variety of compelling causes of protecting your brand just as you protect any other business good point. A trademark is your business’ brand, its identifier. Protect it with Online trademark renewal process in India registration.